Market Weeks

Market Weeks are the launch of Fall-Winter and Spring-Summer collections. These are always critical periods for fashion professionals and the Montreal’s Fashion Mart makes every effort to ensure they are successful times for everyone. 

During these highly anticipated and special periods, the Montreal’s Fashion Mart's communications and marketing activities make a difference by creating a stimulating atmosphere around the marketing of new collections.

By organizing four market weeks per year – dedicated to the discovery and purchase of new collections – the Montreal’s Fashion Mart allows thousands of buyers to make purchases among the hundreds of collections and designers gathered in the same location. These weeks are a mix of professional seminars, conferences, networking events, and fashion shows, so that buyers are aware of the latest trends.

To present the Fall-Winter 2011 collections, the Market Weeks took place from March 7th to March 9th, and March 20th to March 23rd, 2011. Many buyers attended the event to prepare and place their orders.